Production and Promotion of Cocomesh and Cocofiber at PUT Manado State Polytechnic

Abstract

This study aims to increase the production and promotion of
Cocomesh and Cocofiber products through innovation at the Center
for Technology Excellence (PUT) of the Manado State Polytechnic.
The focus of the study is on strategies for developing more efficient
production and more effective promotion, considering the challenges
faced by the local coconut fiber industry in terms of production
process efficiency and product promotion appeal. This study uses the
SWOT analysis method to identify strengths, weaknesses,
opportunities, and threats, and involves data collection through
interviews, field observations, and distributing questionnaires to
consumers and business partners.The results of the study indicate that
the application of innovative technology can increase the efficiency
of Cocomesh and Cocofiber production, although existing
promotional strategies still need strengthening, especially in the use
of digital media. Collaboration with local industries and
empowerment of coconut farmers have a positive impact on the
scarcity of raw materials and the economic growth of the surrounding
community. This study also contributes to the development of a
national innovation system through collaboration between
educational institutions and industry. It is hoped that through more
innovative strategies and stronger promotions, Cocomesh and
Cocofiber products can compete nationally and internationally, while
providing significant social, economic, and environmental benefits